Autumn brand film

Hi Ellis & Fern, really pleased to be making this with you. The workshop is the heart of it, so we will start there and let the showroom follow, and keep the whole thing as calm and unhurried as the furniture deserves.

Section 02

Scope of work

A two-minute brand film for the autumn collection, shot across two days: one in the workshop capturing the making, the joinery and the hands, and one in the Clerkenwell showroom once the new pieces are in place. The edit favours texture and patience over pace. Alongside the main film you get two vertical cutdowns for social and a set of stills pulled from the footage, all graded to match.

What you told us

  • It should feel like the workshop sounds, not like an advert
  • We want the makers in it, not just the finished pieces
  • Something we can still use in two years

Section 03

Deliverables

Two-minute brand filmThe main piece, for the homepage and press. Graded, sound mixed and licensed, delivered in 16:9 with subtitles.
Two vertical cutdownsA 30-second and a 15-second edit in 9:16 for Instagram and TikTok, cut from the main film so the look stays consistent.
Twenty stillsSelected frames from both shoot days, graded to match the film and supplied at print resolution.
Raw footage archiveEverything we shoot, handed over on delivery so you keep the material rather than renting it.

Section 04

Milestones

Concept and shot list agreedWeek 1
Workshop shoot16 Sept to 17 Sept 2026Week 3, midweek
Showroom shootWeek 4, once the collection lands
First cut for reviewWeek 6
Final deliveryBy 16 Oct 2026Week 8, ahead of the autumn launch

Section 05

Success criteria

  • The film reads as calm and considered, not as an advert
  • The makers and the process are visible, not only the finished pieces
  • It still works as a brand piece in two years, without dating
  • Cutdowns hold up on a phone with the sound off

Section 06

Costs

DescriptionAmount
Concept development and pre-production£900.00
Shoot day one, workshop£1,850.00
Shoot day two, showroom£1,850.00
Edit, colour grade and sound mix£1,750.00
Music licence£250.00
Travel and expenses£200.00
Total£6,800.00

Section 07

Before you sign

  • Can we confirm the week the autumn collection arrives, so the showroom day can be locked in?
  • Are there pieces in the collection you would rather we did not film yet?
  • Who is the single approver on the first cut, so feedback comes back in one go?

Section 08

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